Marketing Innovations Flavored Popcorn, Caramel, Cheese, Butter, Caramel, Cheese, Butter

Marketing Innovations Inc. · Popcorn, Peanuts, Seeds & Related Snacks · barcode 00734436296668

What stands out

From the label
The ingredients list Partially hydrogenated oils, Yellow No. 5 (tartrazine) and Yellow No. 6 (Sunset Yellow), which have stricter rules elsewhere. Strictest: No longer allowed by FDA; EU warning label. Details

Lab testsNo lab has published results for this exact product.
RecallsNo FDA recall lists this barcode.
Additives3 ingredients have stricter rules elsewhere. Strictest: No longer allowed by FDA; EU warning label. Which
TypicalFDA's tests of popcorn, peanuts, seeds & related snacks show what's typical. See levels

Additives with restrictions somewhere

From the ingredient list on file (label data dated 2021-07-29). Recipes change, so check the package you have.

Rules that apply to more than one of these

Texas: Warning label required from 2027-01-01 Labels developed on or after January 1, 2027 must warn that the product contains an ingredient not recommended for consumption in Australia, Canada, the EU or the UK. (SB 25 (2025)) Source. Applies to all of them.
Louisiana: Warning label required from 2028-01-01 Products containing it must carry a QR code disclosure from January 1, 2028. (SB 14, Act 463 (2025)) Source. Applies to all of them.
US (FDA): Allowed Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow).
EU: Allowed with warning label (Regulation (EC) No 1333/2008, Annex V) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow).
California: Banned in school meals from 2027-12-31 Banned in food and drinks offered in California public schools from December 31, 2027. (AB 2316 (2024)) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow).
West Virginia: Banned from 2028-01-01 Food containing it is treated as adulterated in West Virginia from January 1, 2028. (HB 2354 (2025)) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow).
West Virginia: Banned in school meals from 2025-08-01 Banned in West Virginia school meals since August 1, 2025. (HB 2354 (2025)) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow).
Louisiana: Banned in school meals from 2028-2029 school year Banned in Louisiana school food from the 2028-2029 school year (concession stands and vending machines exempt). (SB 14, Act 463 (2025)) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow).

Partially hydrogenated oils

US (FDA): Authorization revoked FDA determined in 2015 that they are no longer generally recognized as safe; makers had to remove them, with final compliance dates in 2018-2020. Labels on file may predate that. (80 FR 34650 (2015)) Source

Yellow No. 5 (tartrazine) (E102)

Only the shared rules above.

Yellow No. 6 (Sunset Yellow) (E110)

Only the shared rules above.

Typical for popcorn, peanuts, seeds & related snacks

What FDA found when it bought and tested this kind of food across the US. These are not tests of this product.

Cadmium: typically 116 ppb (FDA, 9 samples, 2018-2020). A toddler reaches EPA's daily limit at about 120 g (4.2 oz) a day; an adult at about 550 g (19 oz).
One serving (1.66 cup, 30 g, from the label):
25% of a toddler's daily limit
5% of an adult's daily limit
Lead, Mercury, Arsenic (total), Perchlorate: usually below 4 ppb, the lab's limit, in FDA's samples.

FDA samples behind these numbers

Lead in Peanuts, dry roasted, salted: found in 0 of 3 samples, all below 4 ppb (2018-2020)
Lead in Popcorn, microwave, butter-flavored: found in 1 of 3 samples, average 2.17, highest 6.5 ppb (2018-2020)
Lead in Seeds, sunflower, shelled, salted, roasted: found in 0 of 3 samples, all below 5 ppb (2018-2020)
Cadmium in Peanuts, dry roasted, salted: found in 3 of 3 samples, average 40.7, highest 45 ppb (2018-2020)
Cadmium in Popcorn, microwave, butter-flavored: found in 3 of 3 samples, average 6.03, highest 6.2 ppb (2018-2020)
Cadmium in Seeds, sunflower, shelled, salted, roasted: found in 3 of 3 samples, average 333, highest 400 ppb (2018-2020)
Mercury in Peanuts, dry roasted, salted: found in 0 of 3 samples, all below 1 ppb (2018-2020)
Mercury in Popcorn, microwave, butter-flavored: found in 0 of 3 samples, all below 1 ppb (2018-2020)
Mercury in Seeds, sunflower, shelled, salted, roasted: found in 1 of 3 samples, average 0.43, highest 1.3 ppb (2018-2020)
Arsenic (total) in Peanuts, dry roasted, salted: found in 2 of 3 samples, average 3.3, highest 5 ppb (2018-2020)
Arsenic (total) in Popcorn, microwave, butter-flavored: found in 0 of 3 samples, all below 4 ppb (2018-2020)
Arsenic (total) in Seeds, sunflower, shelled, salted, roasted: found in 1 of 3 samples, average 2.17, highest 6.5 ppb (2018-2020)
Perchlorate in Peanuts, dry roasted, salted: found in 2 of 20 samples, average 0.15, highest 2 ppb (2008-2012)
Perchlorate in Popcorn, microwave, butter-flavored: found in 3 of 20 samples, average 0.45, highest 5 ppb (2008-2012)
Perchlorate in Sunflower seeds (shelled), roasted, salted: found in 7 of 20 samples, average 0.56, highest 4 ppb (2008-2012)

"Typically" is FDA's middle sample. Daily amounts use the long-run average and each chemical's daily limit (EPA reference dose, or FDA's level for lead) for a 33-lb toddler and a 154-lb adult. ppb = micrograms per kilogram of food. Source: FDA Total Diet Study.

Not tested

No published results for this product cover: Metals, Perchlorate, Phthalates (plastic softeners), Phthalate substitutes, Bisphenols. That means nobody has published a test, not that these are absent.

Ingredients (from the label)

POPCORN, PARTIALLY HYDROGENATED SOYBEAN OIL, SALT, MODIFIED CORN STARCH, CORN SYRUP SOLIDS, NATURAL FLAVORS, BUTTERMILK SOLIDS, ARTIFICIAL FLAVORS, ARTIFICIAL COLOR (BETA-CAROTENE). CHEESE FLAVOR INGREDIENTS: POPCORN, SOYBEAN OIL AND/OR PARTIALLY HYDROGENATED SOYBEAN OIL, MALTODEXTRIN, WHEY, CHEDDAR AND BLUE CHEESE (PASTURIZED MILK, SALT, ANNATTO EXTRACT, CHEESE CULTURE, ENZYMES), CORN FLOUR, CORN STARCH, BUTTER (CREAM, WATER, SALT), NATURAL AND ARTIFICIAL FLAVOR, BUTTERMILK, MONOSODIUM GLUTAMATE, YELLOW 5, YELLOW 6, YELLOW 5 LAKE, AND YELLOW 6 LAKE. CARAMEL CORN FLAVOR INGREDIENTS: SUGAR, CORN SYRUP, POPCORN, VEGETABLE OIL, (PARTIALLY HYDROGENATED SOYBEAN OIL), LECITHIN, SALT, BETA CAROTENE (COLOR) AND CARAMEL COLOR.

From USDA FoodData Central, label dated 2021-07-29. Labels change; check the package.

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