Spoon Scout

Purple Cow Birthday Cake White Cake Flavored Premium Ice Cream With A Blue Frosting Swirl And Sequin Candies, Birthday Cake

Meijer, Inc. · Ice Cream & Frozen Yogurt · barcode 00708820778238

What stands out

  • From the label

    The ingredients list Titanium dioxide, Blue No. 1 (Brilliant Blue), Yellow No. 5 (tartrazine), Red No. 3 (erythrosine) and Yellow No. 6 (Sunset Yellow), which have stricter rules elsewhere. Strictest: Not allowed in the EU since 2022; US (FDA) ban from 2027. Details

  • Lab testsNo lab has published results for this exact product.
  • RecallsNo FDA recall lists this barcode.
  • Additives5 ingredients have stricter rules elsewhere. Strictest: Not allowed in the EU since 2022; US (FDA) ban from 2027. Which
  • TypicalFDA's tests of ice cream & frozen yogurt show what's typical. See levels
  • Others3 other ice cream & frozen yogurt products have lab results. Compare them

Additives with restrictions somewhere

From the ingredient list on file (label data dated 2023-09-14). Recipes change, so check the package you have.

Rules that apply to more than one of these

  • US (FDA): Allowed Source. Applies to Titanium dioxide, Blue No. 1 (Brilliant Blue), Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow).
  • Texas: Warning label required from 2027-01-01 Labels developed on or after January 1, 2027 must warn that the product contains an ingredient not recommended for consumption in Australia, Canada, the EU or the UK. (SB 25 (2025)) Source. Applies to all of them.
  • EU: Allowed (Regulation (EC) No 1333/2008) Source. Applies to Blue No. 1 (Brilliant Blue), Red No. 3 (erythrosine).
  • California: Banned in school meals from 2027-12-31 Banned in food and drinks offered in California public schools from December 31, 2027. (AB 2316 (2024)) Source. Applies to Blue No. 1 (Brilliant Blue), Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow).
  • West Virginia: Banned from 2028-01-01 Food containing it is treated as adulterated in West Virginia from January 1, 2028. (HB 2354 (2025)) Source. Applies to Blue No. 1 (Brilliant Blue), Yellow No. 5 (tartrazine), Red No. 3 (erythrosine), Yellow No. 6 (Sunset Yellow).
  • West Virginia: Banned in school meals from 2025-08-01 Banned in West Virginia school meals since August 1, 2025. (HB 2354 (2025)) Source. Applies to Blue No. 1 (Brilliant Blue), Yellow No. 5 (tartrazine), Red No. 3 (erythrosine), Yellow No. 6 (Sunset Yellow).
  • Louisiana: Banned in school meals from 2028-2029 school year Banned in Louisiana school food from the 2028-2029 school year (concession stands and vending machines exempt). (SB 14, Act 463 (2025)) Source. Applies to Blue No. 1 (Brilliant Blue), Yellow No. 5 (tartrazine), Red No. 3 (erythrosine), Yellow No. 6 (Sunset Yellow).
  • Louisiana: Warning label required from 2028-01-01 Products containing it must carry a QR code disclosure from January 1, 2028. (SB 14, Act 463 (2025)) Source. Applies to Blue No. 1 (Brilliant Blue), Yellow No. 5 (tartrazine), Red No. 3 (erythrosine), Yellow No. 6 (Sunset Yellow).
  • EU: Allowed with warning label (Regulation (EC) No 1333/2008, Annex V) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow).

Titanium dioxide (E171)

  • EU: Removed from approved list from 2022-08-07 Removed as a food additive in 2022; food made under the old rules could be sold until August 7, 2022. (Regulation (EU) 2022/63) Source

Blue No. 1 (Brilliant Blue) (E133)

Only the shared rules above.

Yellow No. 5 (tartrazine) (E102)

Only the shared rules above.

Red No. 3 (erythrosine) (E127)

  • US (FDA): Authorization revoked from 2027-01-15 FDA revoked its approval for food; food makers must stop using it by January 15, 2027 (ingested drugs by January 18, 2028). (90 FR 4628 (2025)) Source
  • California: Banned from 2027-01-01 Banned in food made, sold or distributed in California after January 1, 2027. (AB 418 (2023)) Source

Yellow No. 6 (Sunset Yellow) (E110)

Only the shared rules above.

Typical for ice cream & frozen yogurt

What FDA found when it bought and tested this kind of food across the US. These are not tests of this product.

FDA samples behind these numbers
  • Lead in Ice cream, chocolate: found in 18 of 27 samples, average 3.96, highest 10 ppb (2017-2020)
  • Lead in Ice cream, vanilla: found in 0 of 27 samples, all below 4 ppb (2017-2020)
  • Lead in Yogurt, frozen, vanilla: found in 1 of 26 samples, average 0.15, highest 4 ppb (2017-2020)
  • Cadmium in Ice cream, chocolate: found in 27 of 27 samples, average 7.27, highest 15 ppb (2017-2020)
  • Cadmium in Ice cream, vanilla: found in 0 of 27 samples, all below 1 ppb (2017-2020)
  • Cadmium in Yogurt, frozen, vanilla: found in 0 of 26 samples, all below 1 ppb (2017-2020)
  • Mercury in Ice cream, chocolate: found in 9 of 27 samples, average 0.45, highest 2.3 ppb (2017-2020)
  • Mercury in Ice cream, vanilla: found in 0 of 27 samples, all below 1 ppb (2017-2020)
  • Mercury in Yogurt, frozen, vanilla: found in 0 of 26 samples, all below 1 ppb (2017-2020)
  • Arsenic (total) in Ice cream, chocolate: found in 4 of 27 samples, average 0.49, highest 3.4 ppb (2017-2020)
  • Arsenic (total) in Ice cream, vanilla: found in 0 of 27 samples, all below 3 ppb (2017-2020)
  • Arsenic (total) in Yogurt, frozen, vanilla: found in 1 of 26 samples, average 0.13, highest 3.3 ppb (2017-2020)
  • Perchlorate in Ice cream, regular, vanilla: found in 19 of 19 samples, average 6.81, highest 12 ppb (2008-2012)

Left out of the summary above: Perchlorate. FDA measured it in only some of these foods, so the result describes those foods, not the whole kind.

"Typically" is FDA's middle sample. Daily amounts use the long-run average and each chemical's daily limit (EPA reference dose, or FDA's level for lead) for a 33-lb toddler and a 154-lb adult. ppb = micrograms per kilogram of food. Source: FDA Total Diet Study.

Not tested

No published results for this product cover: Metals, Perchlorate, Phthalates (plastic softeners), Phthalate substitutes, Bisphenols. That means nobody has published a test, not that these are absent.

Ingredients (from the label)

MILK, CREAM, BUTTERMILK, SUGAR, WHEY, BLUE FROSTING {CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, WATER, STABILIZER (FOOD STARCH-MODIFIED, CELLULOSE GUM, DEXTROSE, CARRAGEENAN, GUM ARABIC, CITRIC ACID, TRICALCIUM PHOSPHATE, SILICONE DIOXIDE), TITANIUM DIOXIDE FOR COLOR, ARTIFICIAL FLAVOR, CITRIC ACID, BLUE 1}, CORN SYRUP, SEQUIN CANDY {SUGAR, RICE FLOUR, CORN STARCH, PALM OIL, CONFECTIONERS GLAZE, ACACIA GUM, XANTHAN GUM, NATURAL AND ARTIFICIAL FLAVORS, TITANIUM DIOXIDE FOR COLOR, YELLOW 5, BLUE 1, RED 3, YELLOW 6, MONO AND DIGLYCERIDES, POLYSORBATE 60}, SKIM MILK, CONTAINS 2% OR LESS OF NATURAL AND ARTIFICIAL FLAVORS, MONO AND DIGLYCERIDES, GUAR GUM, TARA GUM, CELLULOSE GEL, CELLULOSE GUM, CAROB BEAN GUM, CARRAGEENAN.

From USDA FoodData Central, label dated 2023-09-14. Labels change; check the package.

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