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Purple Cow Toasted S'mores Marshmallow Premium Ice Cream With Dark Chocolate Flavored Chunks, Graham Cracker Pieces And Marshmallow Graham Swirl, Toasted S'mores

Meijer, Inc. · Ice Cream & Frozen Yogurt · barcode 00708820678781

What stands out

  • From the label

    The ingredients list Titanium dioxide and Partially hydrogenated oils, which have stricter rules elsewhere. Strictest: No longer allowed by FDA; not approved in the EU. Details

  • Lab testsNo lab has published results for this exact product.
  • RecallsNo FDA recall lists this barcode.
  • Additives2 ingredients have stricter rules elsewhere. Strictest: No longer allowed by FDA; not approved in the EU. Which
  • TypicalFDA's tests of ice cream & frozen yogurt show what's typical. See levels
  • Others3 other ice cream & frozen yogurt products have lab results. Compare them

Additives with restrictions somewhere

From the ingredient list on file (label data dated 2023-09-14). Recipes change, so check the package you have.

Rules that apply to more than one of these

  • Texas: Warning label required from 2027-01-01 Labels developed on or after January 1, 2027 must warn that the product contains an ingredient not recommended for consumption in Australia, Canada, the EU or the UK. (SB 25 (2025)) Source. Applies to all of them.

Titanium dioxide (E171)

  • US (FDA): Allowed FDA allows it as a color additive, up to 1% of the food's weight. Source
  • EU: Removed from approved list from 2022-08-07 Removed as a food additive in 2022; food made under the old rules could be sold until August 7, 2022. (Regulation (EU) 2022/63) Source

Partially hydrogenated oils

  • US (FDA): Authorization revoked FDA determined in 2015 that they are no longer generally recognized as safe; makers had to remove them, with final compliance dates in 2018-2020. Labels on file may predate that. (80 FR 34650 (2015)) Source
  • Louisiana: Warning label required from 2028-01-01 Products containing it must carry a QR code disclosure from January 1, 2028. (SB 14, Act 463 (2025)) Source

Typical for ice cream & frozen yogurt

What FDA found when it bought and tested this kind of food across the US. These are not tests of this product.

FDA samples behind these numbers
  • Lead in Ice cream, chocolate: found in 18 of 27 samples, average 3.96, highest 10 ppb (2017-2020)
  • Lead in Ice cream, vanilla: found in 0 of 27 samples, all below 4 ppb (2017-2020)
  • Lead in Yogurt, frozen, vanilla: found in 1 of 26 samples, average 0.15, highest 4 ppb (2017-2020)
  • Cadmium in Ice cream, chocolate: found in 27 of 27 samples, average 7.27, highest 15 ppb (2017-2020)
  • Cadmium in Ice cream, vanilla: found in 0 of 27 samples, all below 1 ppb (2017-2020)
  • Cadmium in Yogurt, frozen, vanilla: found in 0 of 26 samples, all below 1 ppb (2017-2020)
  • Mercury in Ice cream, chocolate: found in 9 of 27 samples, average 0.45, highest 2.3 ppb (2017-2020)
  • Mercury in Ice cream, vanilla: found in 0 of 27 samples, all below 1 ppb (2017-2020)
  • Mercury in Yogurt, frozen, vanilla: found in 0 of 26 samples, all below 1 ppb (2017-2020)
  • Arsenic (total) in Ice cream, chocolate: found in 4 of 27 samples, average 0.49, highest 3.4 ppb (2017-2020)
  • Arsenic (total) in Ice cream, vanilla: found in 0 of 27 samples, all below 3 ppb (2017-2020)
  • Arsenic (total) in Yogurt, frozen, vanilla: found in 1 of 26 samples, average 0.13, highest 3.3 ppb (2017-2020)
  • Perchlorate in Ice cream, regular, vanilla: found in 19 of 19 samples, average 6.81, highest 12 ppb (2008-2012)

Left out of the summary above: Perchlorate. FDA measured it in only some of these foods, so the result describes those foods, not the whole kind.

"Typically" is FDA's middle sample. Daily amounts use the long-run average and each chemical's daily limit (EPA reference dose, or FDA's level for lead) for a 33-lb toddler and a 154-lb adult. ppb = micrograms per kilogram of food. Source: FDA Total Diet Study.

Not tested

No published results for this product cover: Metals, Perchlorate, Phthalates (plastic softeners), Phthalate substitutes, Bisphenols. That means nobody has published a test, not that these are absent.

Ingredients (from the label)

SKIM MILK, CREAM, SUGAR, MARSHMALLOW GRAHAM RIPPLE (CORN SYRUP, WATER, SUGAR, GRAHAM CRUMB [WHEAT FLOUR, WHOLE WHEAT GRAHAM FLOUR, SUGAR, PALM AND PALM KERNEL OIL, MOLASSES, HONEY, SALT, BAKING SODA], MODIFIED CORNSTARCH, TITANIUM DIOXIDE, NATURAL AND ARTIFICIAL FLAVORS, POTASSIUM SORBATE [PRESERVATIVE], CITRIC ACID), CORN SYRUP, GRAHAM FLAVORED CRUNCH (UNENRICHED WHEAT FLOUR, MARGARINE [SOYBEAN OIL, PARTIALLY HYDROGENATED SOYBEAN OIL, WATER, SALT, WHEY, SOY LECITHIN, SOY MONO- AND DIGLYCERIDES, SODIUM BENZOATE, ARTIFICIAL BUTTER FLAVOR, BETA CAROTENE, VITAMIN A PALMITATE], SUGAR, GRAHAM FLOUR, BROWN SUGAR, PARTIALLY HYDROGENATED SOYBEAN OIL, HONEY POWDER [HONEY, HIGH FRUCTOSE CORN SYRUP, WHEAT STARCH, CORN SYRUP, SOY FLOUR], SOY LECITHIN, WATER, ARTIFICIAL AND NATURAL FLAVORS, SALT, BAKING SODA), CHOCOLATE FLAVORED CHUNKS (CONFECTIONERS SUGAR, CORNSTARCH, COCONUT OIL, COCOA [PROCESSED WITH ALKALI], COCOA, BUTTER OIL, SOY LECITHIN, NATURAL FLAVOR), WHEY, TOASTED MARSHMALLOW FLAVOR (NATURAL AND ARTIFICIAL FLAVORS, CARAMEL [COLOR], MODIFIED CORNSTARCH, SALT), CONTAINS 2% OR LESS OF LOCUST BEAN GUM, GUAR GUM, CARRAGEENAN.

From USDA FoodData Central, label dated 2023-09-14. Labels change; check the package.

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