Spoon Scout

Market Basket Fruity Crisp Rice Sweetened Rice Cereal, Fruity Crisp Rice Sweetened

Market Basket Inc. · Cereal · barcode 00049705006931

What stands out

Bars show one serving: 1 cup, 36 g, from the label.

  • Typical for this kind of food

    FDA found about 90 ppb inorganic arsenic in crisped rice cereal like this (not a test of this product). Details

    ▲ 3.7× a toddler's daily limit in 1 cup, 36 g, from the label▲ 3.7× a toddler's daily limit
    ● 80% of an adult's daily limit in 1 cup, 36 g, from the label● 80% of an adult's daily limit
  • From the label

    The ingredients list Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow), Red No. 40 (Allura Red) and Blue No. 1 (Brilliant Blue), which have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Details

  • Lab testsNo lab has published results for this exact product.
  • RecallsNo FDA recall lists this barcode.
  • Additives4 ingredients have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Which
  • TypicalFDA's tests of cereal show what's typical. See levels
  • Others2 other cereal products have lab results. Compare them

Additives with restrictions somewhere

From the ingredient list on file (label data dated 2023-02-16). Recipes change, so check the package you have.

Rules that apply to more than one of these

  • US (FDA): Allowed Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow), Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
  • EU: Allowed with warning label (Regulation (EC) No 1333/2008, Annex V) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow), Red No. 40 (Allura Red).
  • California: Banned in school meals from 2027-12-31 Banned in food and drinks offered in California public schools from December 31, 2027. (AB 2316 (2024)) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow), Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
  • West Virginia: Banned from 2028-01-01 Food containing it is treated as adulterated in West Virginia from January 1, 2028. (HB 2354 (2025)) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow), Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
  • West Virginia: Banned in school meals from 2025-08-01 Banned in West Virginia school meals since August 1, 2025. (HB 2354 (2025)) Source. Applies to Yellow No. 5 (tartrazine), Yellow No. 6 (Sunset Yellow), Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
  • Texas: Warning label required from 2027-01-01 Labels developed on or after January 1, 2027 must warn that the product contains an ingredient not recommended for consumption in Australia, Canada, the EU or the UK. (SB 25 (2025)) Source. Applies to all of them.
  • Louisiana: Banned in school meals from 2028-2029 school year Banned in Louisiana school food from the 2028-2029 school year (concession stands and vending machines exempt). (SB 14, Act 463 (2025)) Source. Applies to all of them.
  • Louisiana: Warning label required from 2028-01-01 Products containing it must carry a QR code disclosure from January 1, 2028. (SB 14, Act 463 (2025)) Source. Applies to all of them.
  • EU: Allowed (Regulation (EC) No 1333/2008) Source. Applies to Blue No. 1 (Brilliant Blue), BHT (butylated hydroxytoluene).

Yellow No. 5 (tartrazine) (E102)

Only the shared rules above.

Yellow No. 6 (Sunset Yellow) (E110)

Only the shared rules above.

Red No. 40 (Allura Red) (E129)

Only the shared rules above.

Blue No. 1 (Brilliant Blue) (E133)

Only the shared rules above.

BHT (butylated hydroxytoluene) (E321)

  • US (FDA): Allowed FDA allows it as a preservative. Source

Typical for cereal

Compared with FDA's crisped rice cereal: what FDA found when it bought and tested it across the US. These are not tests of this product.

Total arsenic counts every form of arsenic, including less harmful ones; inorganic arsenic is the more harmful part of it, so its number is part of the total.

FDA samples behind these numbers
  • Lead in Cereal, crisped rice: found in 1 of 3 samples, average 1.5, highest 4.5 ppb (2018-2020)
  • Cadmium in Cereal, crisped rice: found in 3 of 3 samples, average 21.7, highest 39 ppb (2018-2020)
  • Mercury in Cereal, crisped rice: found in 2 of 3 samples, average 2.37, highest 4.1 ppb (2018-2020)
  • Arsenic (total) in Cereal, crisped rice: found in 3 of 3 samples, average 170, highest 210 ppb (2018-2020)
  • Inorganic arsenic in Cereal, crisped rice: found in 3 of 3 samples, average 93.1, highest 103 ppb (2018-2020)
  • Perchlorate in Crisped rice cereal: found in 4 of 20 samples, average 0.45, highest 3 ppb (2008-2012)

"Typically" is FDA's middle sample. Daily amounts use the long-run average and each chemical's daily limit (EPA reference dose, or FDA's level for lead) for a 33-lb toddler and a 154-lb adult. ppb = micrograms per kilogram of food. Source: FDA Total Diet Study.

Not tested

No published results for this product cover: Metals, Perchlorate, Phthalates (plastic softeners), Phthalate substitutes, Bisphenols. That means nobody has published a test, not that these are absent.

Ingredients (from the label)

RICE, SUGAR, CORN SYRUP, CANOLA AND/OR SOYBEAN OIL, SALT, CONTAINS 1% OR LESS OF: NATURAL AND ARTIFICIAL FLAVOR, YELLOW 5, YELLOW 6, RED 40, BLUE 1, BHT ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: NIACINAMIDE (VITAMIN B3), VITAMIN A PALMITATE, REDUCED IRON, ZINC OXIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), VITAMIN D3, FOLIC ACID, VITAMIN B12.

From USDA FoodData Central, label dated 2023-02-16. Labels change; check the package.

Compare with another product