Kellogg's Pop-Tarts Pop-Tart Cereal Strawberry 17oz

Kellogg Company US · Processed Cereal Products · barcode 00038000201790

What stands out

From the label
The ingredients list Red No. 40 (Allura Red) and Blue No. 1 (Brilliant Blue), which have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Details

Lab testsNo lab has published results for this exact product.
RecallsNo FDA recall lists this barcode.
Additives2 ingredients have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Which
TypicalFDA's tests of processed cereal products show what's typical. See levels

Additives with restrictions somewhere

From the ingredient list on file (label data dated 2023-04-27). Recipes change, so check the package you have.

Rules that apply to more than one of these

US (FDA): Allowed Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
California: Banned in school meals from 2027-12-31 Banned in food and drinks offered in California public schools from December 31, 2027. (AB 2316 (2024)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
West Virginia: Banned from 2028-01-01 Food containing it is treated as adulterated in West Virginia from January 1, 2028. (HB 2354 (2025)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
West Virginia: Banned in school meals from 2025-08-01 Banned in West Virginia school meals since August 1, 2025. (HB 2354 (2025)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
Texas: Warning label required from 2027-01-01 Labels developed on or after January 1, 2027 must warn that the product contains an ingredient not recommended for consumption in Australia, Canada, the EU or the UK. (SB 25 (2025)) Source. Applies to all of them.
Louisiana: Banned in school meals from 2028-2029 school year Banned in Louisiana school food from the 2028-2029 school year (concession stands and vending machines exempt). (SB 14, Act 463 (2025)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
Louisiana: Warning label required from 2028-01-01 Products containing it must carry a QR code disclosure from January 1, 2028. (SB 14, Act 463 (2025)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
EU: Allowed (Regulation (EC) No 1333/2008) Source. Applies to Blue No. 1 (Brilliant Blue), DATEM.

Red No. 40 (Allura Red) (E129)

EU: Allowed with warning label Allowed as E129, but foods containing it must say it "may have an adverse effect on activity and attention in children." (Regulation (EC) No 1333/2008, Annex V) Source

Blue No. 1 (Brilliant Blue) (E133)

Only the shared rules above.

DATEM (E472e)

US (FDA): Allowed FDA lists it as generally recognized as safe. Source

Typical for processed cereal products

FDA doesn't test this exact kind of food, so these are the closest foods it does test. Treat them as a rough guide.

Cadmium: typically 5.78 ppb (FDA, 12 samples, 2018-2020). A toddler reaches EPA's daily limit at about 2.5 kg (5.5 lb) a day; an adult at about 12 kg (26 lb).
One serving (1 cup, 41 g, from the label):
2% of a toddler's daily limit
under 1% of an adult's daily limit
Lead, Mercury, Arsenic (total): usually below 4 ppb, the lab's limit, in FDA's samples.

FDA samples behind these numbers

Lead in Cereal, corn flakes: found in 1 of 3 samples, average 1.47, highest 4.4 ppb (2018-2020)
Lead in Cereal, granola: found in 0 of 3 samples, all below 4 ppb (2018-2020)
Lead in Cream of wheat (farina), enriched, cooked: found in 0 of 3 samples, all below 4 ppb (2018-2020)
Lead in Oatmeal, plain, quick, cooked: found in 0 of 3 samples, all below 4 ppb (2018-2020)
Cadmium in Cereal, corn flakes: found in 3 of 3 samples, average 1.27, highest 1.3 ppb (2018-2020)
Cadmium in Cereal, granola: found in 3 of 3 samples, average 16, highest 18 ppb (2018-2020)
Cadmium in Cream of wheat (farina), enriched, cooked: found in 3 of 3 samples, average 4.73, highest 4.9 ppb (2018-2020)
Cadmium in Oatmeal, plain, quick, cooked: found in 3 of 3 samples, average 2.2, highest 2.6 ppb (2018-2020)
Mercury in Cereal, corn flakes: found in 0 of 3 samples, all below 1 ppb (2018-2020)
Mercury in Cereal, granola: found in 0 of 3 samples, all below 1 ppb (2018-2020)
Mercury in Cream of wheat (farina), enriched, cooked: found in 0 of 3 samples, all below 1 ppb (2018-2020)
Mercury in Oatmeal, plain, quick, cooked: found in 0 of 3 samples, all below 1 ppb (2018-2020)
Arsenic (total) in Cereal, corn flakes: found in 0 of 3 samples, all below 3 ppb (2018-2020)
Arsenic (total) in Cereal, granola: found in 3 of 3 samples, average 16.3, highest 19 ppb (2018-2020)
Arsenic (total) in Cream of wheat (farina), enriched, cooked: found in 1 of 3 samples, average 1.6, highest 4.8 ppb (2018-2020)
Arsenic (total) in Oatmeal, plain, quick, cooked: found in 1 of 3 samples, average 1.7, highest 5.1 ppb (2018-2020)
Perchlorate in Corn flakes cereal: found in 3 of 20 samples, average 0.2, highest 2 ppb (2008-2012)
Perchlorate in Cream of wheat (farina), enriched, cooked: found in 7 of 20 samples, average 0.55, highest 3 ppb (2008-2012)
Perchlorate in Oatmeal, plain, cooked: found in 15 of 20 samples, average 1.35, highest 4 ppb (2008-2012)

Left out of the summary above: Perchlorate. FDA measured it in only some of these foods, so the result describes those foods, not the whole kind.

"Typically" is FDA's middle sample. Daily amounts use the long-run average and each chemical's daily limit (EPA reference dose, or FDA's level for lead) for a 33-lb toddler and a 154-lb adult. ppb = micrograms per kilogram of food. Source: FDA Total Diet Study.

Not tested

No published results for this product cover: Metals, Perchlorate, Phthalates (plastic softeners), Phthalate substitutes, Bisphenols. That means nobody has published a test, not that these are absent.

Ingredients (from the label)

Whole wheat flour, sugar, strawberry flavored filling (invert sugar, vegetable glycerin, dextrose, sugar, dried apples, palm oil, strawberry puree concentrate, modified corn starch, cornstarch, citric acid, cellulose gel, natural flavor, sodium citrate, cellulose gum, DATEM, mono- and diglycerides, xanthan gum, sodium alginate, caramel color, red 40), whole grain oat flour, rice flour, oat fiber, contains 2 % or less of wheat flour, salt, color added, natural and artificial flavor, degerminated yellow corn flour, cornstarch, turmeric extract for color, red 40, blue 1. Vitamins and Minerals: Reduced iron, niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride, thiamin mononitrate), folic acid, vitamin D3, vitamin B12.

From USDA FoodData Central, label dated 2023-04-27. Labels change; check the package.

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