Kellogg's Rice Krispies Treats Squares Birthday Cake .77oz
Kellogg Company US · Processed Cereal Products · barcode 00038000179945
What stands out
Bars show one serving: 1 bar, 22 g, from the label.
- Typical for this kind of food
FDA found about 90 ppb inorganic arsenic in crisped rice cereal like this (not a test of this product). Details
▲ 2.3× a toddler's daily limit49% of an adult's daily limit - From the label
The ingredients list Yellow No. 5 (tartrazine), Red No. 40 (Allura Red), Yellow No. 6 (Sunset Yellow), Blue No. 1 (Brilliant Blue) and Blue No. 2 (indigotine), which have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Details
- Lab testsNo lab has published results for this exact product.
- RecallsNo FDA recall lists this barcode.
- Additives5 ingredients have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Which
- TypicalFDA's tests of processed cereal products show what's typical. See levels
Additives with restrictions somewhere
From the ingredient list on file (label data dated 2025-12-18). Recipes change, so check the package you have.
Rules that apply to more than one of these
- US (FDA): Allowed Source. Applies to Yellow No. 5 (tartrazine), Red No. 40 (Allura Red), Yellow No. 6 (Sunset Yellow), Blue No. 1 (Brilliant Blue), Blue No. 2 (indigotine).
- EU: Allowed with warning label (Regulation (EC) No 1333/2008, Annex V) Source. Applies to Yellow No. 5 (tartrazine), Red No. 40 (Allura Red), Yellow No. 6 (Sunset Yellow).
- California: Banned in school meals from 2027-12-31 Banned in food and drinks offered in California public schools from December 31, 2027. (AB 2316 (2024)) Source. Applies to Yellow No. 5 (tartrazine), Red No. 40 (Allura Red), Yellow No. 6 (Sunset Yellow), Blue No. 1 (Brilliant Blue), Blue No. 2 (indigotine).
- West Virginia: Banned from 2028-01-01 Food containing it is treated as adulterated in West Virginia from January 1, 2028. (HB 2354 (2025)) Source. Applies to Yellow No. 5 (tartrazine), Red No. 40 (Allura Red), Yellow No. 6 (Sunset Yellow), Blue No. 1 (Brilliant Blue), Blue No. 2 (indigotine).
- West Virginia: Banned in school meals from 2025-08-01 Banned in West Virginia school meals since August 1, 2025. (HB 2354 (2025)) Source. Applies to Yellow No. 5 (tartrazine), Red No. 40 (Allura Red), Yellow No. 6 (Sunset Yellow), Blue No. 1 (Brilliant Blue), Blue No. 2 (indigotine).
- Texas: Warning label required from 2027-01-01 Labels developed on or after January 1, 2027 must warn that the product contains an ingredient not recommended for consumption in Australia, Canada, the EU or the UK. (SB 25 (2025)) Source. Applies to all of them.
- Louisiana: Banned in school meals from 2028-2029 school year Banned in Louisiana school food from the 2028-2029 school year (concession stands and vending machines exempt). (SB 14, Act 463 (2025)) Source. Applies to Yellow No. 5 (tartrazine), Red No. 40 (Allura Red), Yellow No. 6 (Sunset Yellow), Blue No. 1 (Brilliant Blue), Blue No. 2 (indigotine), BHT (butylated hydroxytoluene).
- Louisiana: Warning label required from 2028-01-01 Products containing it must carry a QR code disclosure from January 1, 2028. (SB 14, Act 463 (2025)) Source. Applies to Yellow No. 5 (tartrazine), Red No. 40 (Allura Red), Yellow No. 6 (Sunset Yellow), Blue No. 1 (Brilliant Blue), Blue No. 2 (indigotine), Acetylated mono- and diglycerides, BHT (butylated hydroxytoluene).
- EU: Allowed (Regulation (EC) No 1333/2008) Source. Applies to Blue No. 1 (Brilliant Blue), Blue No. 2 (indigotine), DATEM, Acetylated mono- and diglycerides, BHT (butylated hydroxytoluene).
- US (FDA): Allowed Source. Applies to DATEM, Acetylated mono- and diglycerides, BHT (butylated hydroxytoluene).
Yellow No. 5 (tartrazine) (E102)
Only the shared rules above.
Red No. 40 (Allura Red) (E129)
Only the shared rules above.
Yellow No. 6 (Sunset Yellow) (E110)
Only the shared rules above.
Blue No. 1 (Brilliant Blue) (E133)
Only the shared rules above.
Blue No. 2 (indigotine) (E132)
Only the shared rules above.
DATEM (E472e)
Only the shared rules above.
Acetylated mono- and diglycerides (E472a)
Only the shared rules above.
BHT (butylated hydroxytoluene) (E321)
Only the shared rules above.
Typical for processed cereal products
Compared with FDA's crisped rice cereal: what FDA found when it bought and tested it across the US. These are not tests of this product.
- Cadmium: typically 14 ppb (FDA, 3 samples, 2018-2020).
A toddler reaches EPA's daily limit at about 690 g (24 oz) a day; an adult at about 3.2 kg (7.1 lb).One serving (1 bar, 22 g, from the label):3% of a toddler's daily limitunder 1% of an adult's daily limit
- Mercury: typically 3 ppb (FDA, 3 samples, 2018-2020).
A toddler reaches EPA's daily limit at about 630 g (22 oz) a day; an adult at about 3 kg (6.6 lb).One serving (1 bar, 22 g, from the label):3% of a toddler's daily limitunder 1% of an adult's daily limit
- Arsenic (total): typically 170 ppb (FDA, 3 samples, 2018-2020). No US agency limit we can cite.
- Inorganic arsenic: typically 90.4 ppb (FDA, 3 samples, 2018-2020).
A toddler reaches EPA's daily limit at about 9.7 g (0.34 oz) a day; an adult at about 45 g (1.6 oz).One serving (1 bar, 22 g, from the label):▲ 2.3× a toddler's daily limit49% of an adult's daily limit
- Lead, Perchlorate: usually below 4 ppb, the lab's limit, in FDA's samples.
Total arsenic counts every form of arsenic, including less harmful ones; inorganic arsenic is the more harmful part of it, so its number is part of the total.
FDA samples behind these numbers
- Lead in Cereal, crisped rice: found in 1 of 3 samples, average 1.5, highest 4.5 ppb (2018-2020)
- Cadmium in Cereal, crisped rice: found in 3 of 3 samples, average 21.7, highest 39 ppb (2018-2020)
- Mercury in Cereal, crisped rice: found in 2 of 3 samples, average 2.37, highest 4.1 ppb (2018-2020)
- Arsenic (total) in Cereal, crisped rice: found in 3 of 3 samples, average 170, highest 210 ppb (2018-2020)
- Inorganic arsenic in Cereal, crisped rice: found in 3 of 3 samples, average 93.1, highest 103 ppb (2018-2020)
- Perchlorate in Crisped rice cereal: found in 4 of 20 samples, average 0.45, highest 3 ppb (2008-2012)
"Typically" is FDA's middle sample. Daily amounts use the long-run average and each chemical's daily limit (EPA reference dose, or FDA's level for lead) for a 33-lb toddler and a 154-lb adult. ppb = micrograms per kilogram of food. Source: FDA Total Diet Study.
Not tested
No published results for this product cover: Metals, Perchlorate, Phthalates (plastic softeners), Phthalate substitutes, Bisphenols. That means nobody has published a test, not that these are absent.
Ingredients (from the label)
TOASTED RICE CEREAL (rice, sugar, salt, malt flavor, niacinamide, reduced iron, vitamin B2 [riboflavin], folic acid), CORN SYRUP, SUGAR, FRUCTOSE, VEGETABLE OIL (soybean, palm, palm kernel and/or hydrogenated palm kernel with TBHQ for freshness), NONFAT MILK, CORN SYRUP SOLIDS. CONTAINS 2% OR LESS OF vegetable glycerin, dextrose, milk, gelatin, salt, cornstarch, natural and artificial flavors, soy lecithin, DATEM, acetylated monoglycerides, yellow 5, red 40, yellow 6, blue 1, carnauba wax, blue 2, BHT for freshness.
From USDA FoodData Central, label dated 2025-12-18. Labels change; check the package.