Food Club Fruit Frenzy Sweetened Multi-grain Cereal, Fruit Frenzy

Topco Associates, Inc. · Cereal · barcode 00036800095199

What stands out

From the label
The ingredients list Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue) and Yellow No. 6 (Sunset Yellow), which have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Details

Lab testsNo lab has published results for this exact product.
RecallsNo FDA recall lists this barcode.
Additives3 ingredients have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Which
TypicalFDA's tests of cereal show what's typical. See levels
Others2 other cereal products have lab results. Compare them

Additives with restrictions somewhere

From the ingredient list on file (label data dated 2021-03-19). Recipes change, so check the package you have.

Rules that apply to more than one of these

US (FDA): Allowed Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue), Yellow No. 6 (Sunset Yellow).
EU: Allowed with warning label (Regulation (EC) No 1333/2008, Annex V) Source. Applies to Red No. 40 (Allura Red), Yellow No. 6 (Sunset Yellow).
California: Banned in school meals from 2027-12-31 Banned in food and drinks offered in California public schools from December 31, 2027. (AB 2316 (2024)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue), Yellow No. 6 (Sunset Yellow).
West Virginia: Banned from 2028-01-01 Food containing it is treated as adulterated in West Virginia from January 1, 2028. (HB 2354 (2025)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue), Yellow No. 6 (Sunset Yellow).
West Virginia: Banned in school meals from 2025-08-01 Banned in West Virginia school meals since August 1, 2025. (HB 2354 (2025)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue), Yellow No. 6 (Sunset Yellow).
Texas: Warning label required from 2027-01-01 Labels developed on or after January 1, 2027 must warn that the product contains an ingredient not recommended for consumption in Australia, Canada, the EU or the UK. (SB 25 (2025)) Source. Applies to all of them.
Louisiana: Banned in school meals from 2028-2029 school year Banned in Louisiana school food from the 2028-2029 school year (concession stands and vending machines exempt). (SB 14, Act 463 (2025)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue), Yellow No. 6 (Sunset Yellow).
Louisiana: Warning label required from 2028-01-01 Products containing it must carry a QR code disclosure from January 1, 2028. (SB 14, Act 463 (2025)) Source. Applies to all of them.

Red No. 40 (Allura Red) (E129)

Only the shared rules above.

Blue No. 1 (Brilliant Blue) (E133)

EU: Allowed On the EU's list of approved additives as E133. (Regulation (EC) No 1333/2008) Source

Yellow No. 6 (Sunset Yellow) (E110)

Only the shared rules above.

Bleached flour

US (FDA): Allowed FDA allows bleached flour. Source

Typical for cereal

What FDA found when it bought and tested this kind of food across the US. These are not tests of this product.

Cadmium: typically 17.3 ppb (FDA, 12 samples, 2018-2020). A toddler reaches EPA's daily limit at about 720 g (25 oz) a day; an adult at about 3.4 kg (7.5 lb).
One serving (40 g, from the label):
6% of a toddler's daily limit
1% of an adult's daily limit
Arsenic (total): typically 49.5 ppb (FDA, 12 samples, 2018-2020). No US agency limit we can cite.
Lead, Mercury: usually below 4 ppb, the lab's limit, in FDA's samples.

FDA samples behind these numbers

Lead in Cereal, corn flakes: found in 1 of 3 samples, average 1.47, highest 4.4 ppb (2018-2020)
Lead in Cereal, crisped rice: found in 1 of 3 samples, average 1.5, highest 4.5 ppb (2018-2020)
Lead in Cereal, oat ring: found in 2 of 3 samples, average 3.6, highest 6.4 ppb (2018-2020)
Lead in Cereal, shredded wheat, frosted: found in 0 of 3 samples, all below 4 ppb (2018-2020)
Cadmium in Cereal, corn flakes: found in 3 of 3 samples, average 1.27, highest 1.3 ppb (2018-2020)
Cadmium in Cereal, crisped rice: found in 3 of 3 samples, average 21.7, highest 39 ppb (2018-2020)
Cadmium in Cereal, oat ring: found in 3 of 3 samples, average 20, highest 25 ppb (2018-2020)
Cadmium in Cereal, shredded wheat, frosted: found in 3 of 3 samples, average 39.7, highest 57 ppb (2018-2020)
Mercury in Cereal, corn flakes: found in 0 of 3 samples, all below 1 ppb (2018-2020)
Mercury in Cereal, crisped rice: found in 2 of 3 samples, average 2.37, highest 4.1 ppb (2018-2020)
Mercury in Cereal, oat ring: found in 0 of 3 samples, all below 1 ppb (2018-2020)
Mercury in Cereal, shredded wheat, frosted: found in 0 of 3 samples, all below 1 ppb (2018-2020)
Arsenic (total) in Cereal, corn flakes: found in 0 of 3 samples, all below 3 ppb (2018-2020)
Arsenic (total) in Cereal, crisped rice: found in 3 of 3 samples, average 170, highest 210 ppb (2018-2020)
Arsenic (total) in Cereal, oat ring: found in 3 of 3 samples, average 29, highest 35 ppb (2018-2020)
Arsenic (total) in Cereal, shredded wheat, frosted: found in 1 of 3 samples, average 1.1, highest 3.3 ppb (2018-2020)
Inorganic arsenic in Cereal, crisped rice: found in 3 of 3 samples, average 93.1, highest 103 ppb (2018-2020)
Perchlorate in Corn flakes cereal: found in 3 of 20 samples, average 0.2, highest 2 ppb (2008-2012)
Perchlorate in Crisped rice cereal: found in 4 of 20 samples, average 0.45, highest 3 ppb (2008-2012)
Perchlorate in Oat ring cereal: found in 20 of 20 samples, average 4.9, highest 9 ppb (2008-2012)

Left out of the summary above: Inorganic arsenic, Perchlorate. FDA measured them in only some of these foods, so the result describes those foods, not the whole kind.

"Typically" is FDA's middle sample. Daily amounts use the long-run average and each chemical's daily limit (EPA reference dose, or FDA's level for lead) for a 33-lb toddler and a 154-lb adult. ppb = micrograms per kilogram of food. Source: FDA Total Diet Study.

Not tested

No published results for this product cover: Metals, Perchlorate, Phthalates (plastic softeners), Phthalate substitutes, Bisphenols. That means nobody has published a test, not that these are absent.

Ingredients (from the label)

SUGAR, ENRICHED BLEACHED FLOUR (BLEACHED WHEAT FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), OAT FIBER, WHOLE GRAIN YELLOW CORN FLOUR, CORN FLOUR, WHOLE OAT FLOUR, CORN DEXTRIN, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: RED 40, BLUE 1, SALT, TURMERIC OLEORESIN (COLOR), NATURAL FLAVOR, YELLOW 6, ANNATTO EXTRACT (COLOR). VITAMINS & MINERALS: CALCIUM CARBONATE, SODIUM ASCORBATE, VITAMIN A (PALMITATE), NIACINAMIDE, ZINC (ZINC OXIDE), IRON (REDUCED IRON), REDUCED IRON VITAMIN B12 (CYANOCOBALAMIN), VITAMIN D (CHOLECALCIFEROL), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B1 (THIAMINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID.

From USDA FoodData Central, label dated 2021-03-19. Labels change; check the package.

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