Roundy's Essentially You, Fruit & Yogurt Cereal, Crispy Rice & Wheat Flakes With Oat & Fruit Clusters & Yogurt-coated Clusters
Finlay Extracts & Ingredients USA, Inc. · Cereal · barcode 00011150299572
What stands out
Bars show one serving: 0.75 cup, 32 g, from the label.
- Typical for this kind of food
FDA found about 90 ppb inorganic arsenic in crisped rice cereal like this (not a test of this product). Details
▲ 3.3× a toddler's daily limit● 71% of an adult's daily limit - From the label
The ingredients list Red No. 40 (Allura Red) and Blue No. 1 (Brilliant Blue), which have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Details
- Lab testsNo lab has published results for this exact product.
- RecallsNo FDA recall lists this barcode.
- Additives2 ingredients have stricter rules elsewhere. Strictest: West Virginia ban from 2028; EU warning label. Which
- TypicalFDA's tests of cereal show what's typical. See levels
- Others2 other cereal products have lab results. Compare them
Additives with restrictions somewhere
From the ingredient list on file (label data dated 2021-07-29). Recipes change, so check the package you have.
Rules that apply to more than one of these
- US (FDA): Allowed Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
- California: Banned in school meals from 2027-12-31 Banned in food and drinks offered in California public schools from December 31, 2027. (AB 2316 (2024)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
- West Virginia: Banned from 2028-01-01 Food containing it is treated as adulterated in West Virginia from January 1, 2028. (HB 2354 (2025)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
- West Virginia: Banned in school meals from 2025-08-01 Banned in West Virginia school meals since August 1, 2025. (HB 2354 (2025)) Source. Applies to Red No. 40 (Allura Red), Blue No. 1 (Brilliant Blue).
- Texas: Warning label required from 2027-01-01 Labels developed on or after January 1, 2027 must warn that the product contains an ingredient not recommended for consumption in Australia, Canada, the EU or the UK. (SB 25 (2025)) Source. Applies to all of them.
- Louisiana: Banned in school meals from 2028-2029 school year Banned in Louisiana school food from the 2028-2029 school year (concession stands and vending machines exempt). (SB 14, Act 463 (2025)) Source. Applies to all of them.
- Louisiana: Warning label required from 2028-01-01 Products containing it must carry a QR code disclosure from January 1, 2028. (SB 14, Act 463 (2025)) Source. Applies to all of them.
- EU: Allowed (Regulation (EC) No 1333/2008) Source. Applies to Blue No. 1 (Brilliant Blue), BHT (butylated hydroxytoluene).
Red No. 40 (Allura Red) (E129)
- EU: Allowed with warning label Allowed as E129, but foods containing it must say it "may have an adverse effect on activity and attention in children." (Regulation (EC) No 1333/2008, Annex V) Source
Blue No. 1 (Brilliant Blue) (E133)
Only the shared rules above.
BHT (butylated hydroxytoluene) (E321)
- US (FDA): Allowed FDA allows it as a preservative. Source
Typical for cereal
Compared with FDA's crisped rice cereal: what FDA found when it bought and tested it across the US. These are not tests of this product.
- Cadmium: typically 14 ppb (FDA, 3 samples, 2018-2020).
A toddler reaches EPA's daily limit at about 690 g (24 oz) a day; an adult at about 3.2 kg (7.1 lb).One serving (0.75 cup, 32 g, from the label):5% of a toddler's daily limitunder 1% of an adult's daily limit
- Mercury: typically 3 ppb (FDA, 3 samples, 2018-2020).
A toddler reaches EPA's daily limit at about 630 g (22 oz) a day; an adult at about 3 kg (6.6 lb).One serving (0.75 cup, 32 g, from the label):5% of a toddler's daily limit1% of an adult's daily limit
- Arsenic (total): typically 170 ppb (FDA, 3 samples, 2018-2020). No US agency limit we can cite.
- Inorganic arsenic: typically 90.4 ppb (FDA, 3 samples, 2018-2020).
A toddler reaches EPA's daily limit at about 9.7 g (0.34 oz) a day; an adult at about 45 g (1.6 oz).One serving (0.75 cup, 32 g, from the label):▲ 3.3× a toddler's daily limit● 71% of an adult's daily limit
- Lead, Perchlorate: usually below 4 ppb, the lab's limit, in FDA's samples.
Total arsenic counts every form of arsenic, including less harmful ones; inorganic arsenic is the more harmful part of it, so its number is part of the total.
FDA samples behind these numbers
- Lead in Cereal, crisped rice: found in 1 of 3 samples, average 1.5, highest 4.5 ppb (2018-2020)
- Cadmium in Cereal, crisped rice: found in 3 of 3 samples, average 21.7, highest 39 ppb (2018-2020)
- Mercury in Cereal, crisped rice: found in 2 of 3 samples, average 2.37, highest 4.1 ppb (2018-2020)
- Arsenic (total) in Cereal, crisped rice: found in 3 of 3 samples, average 170, highest 210 ppb (2018-2020)
- Inorganic arsenic in Cereal, crisped rice: found in 3 of 3 samples, average 93.1, highest 103 ppb (2018-2020)
- Perchlorate in Crisped rice cereal: found in 4 of 20 samples, average 0.45, highest 3 ppb (2008-2012)
"Typically" is FDA's middle sample. Daily amounts use the long-run average and each chemical's daily limit (EPA reference dose, or FDA's level for lead) for a 33-lb toddler and a 154-lb adult. ppb = micrograms per kilogram of food. Source: FDA Total Diet Study.
Not tested
No published results for this product cover: Metals, Perchlorate, Phthalates (plastic softeners), Phthalate substitutes, Bisphenols. That means nobody has published a test, not that these are absent.
Ingredients (from the label)
RICE, WHOLE GRAIN WHEAT, SUGAR, WHEAT BRAN, WHOLE GRAIN ROLLED OATS, SOLUBLE WHEAT FIBER, POWDERED SUGAR (SUGAR, CORNSTARCH), CONTAINS 2% OR LESS OF CORN SYRUP, RICE FLOUR, SALT, MALTED BARLEY SYRUP, VEGETABLE OILS (PALM KERNEL AND CANOLA), DRIED APPLES, DEXTROSE, WHEAT FLAKES, WHOLE GRAIN WHEAT FLOUR, HONEY, NATURAL FLAVOR, NONFAT DRY MILK, NONFAT YOGURT POWDER (CULTURED NONFAT MILK), SOY LECITHIN, MOLASSES, ARTIFICIAL FLAVOR, CITRIC ACID, CORNSTARCH, DEGERMED YELLOW CORN MEAL, MIXED TOCOPHEROLS AND BHT ADDED TO PRESERVE FRESHNESS, MALIC ACID, TRISODIUM PHOSPHATE, ADDED COLOR, BAKING SODA, RED 40, BLUE 1, CALCIUM STEARATE, SODIUM SULFITE (TO PROMOTE COLOR RETENTION). VITAMINS AND MINERALS: SODIUM ASCORBATE (VITAMIN C), ALPHA TOCOPHEROL ACETATE (VITAMIN E), REDUCED IRON, NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), FOLIC ACID, VITAMIN D, VITAMIN B12.
From USDA FoodData Central, label dated 2021-07-29. Labels change; check the package.